For ages, the text format was the preferred channel to spread information. But time is changing and people also. Technology evolves fast, sometimes in a bad way, suffocating us with the feeling that we don’t have time for nothing anymore. Not even for reading.
Here comes the video in solving the problem. Today, video content is the most consumed channel for both people and companies. We watch more and more videos (see how crazy this looks) and companies invest millions in developing video solutions or using video ads.